“Shaina is a content strategy and copywriting mastermind. She tackles any genre with a high level of creativity and integrity. She’s able to empathize with the end user and create content that not only engages the customer, but also hits all of the client’s business goals.”

Industry

Financial services

Services

Brand messaging
Content strategy
Copywriting

Collaborators

Five Sigma Studio, Design & Development

Goals

• Refresh the company’s brand messaging to target specific clients and differentiate the firm

• Redesign the website to attract more qualified leads

the CHALLENGE: REBRAND AND REFRESH

Kregel & Company is an accounting firm that serves socially conscious, real estate, and professional service businesses. I originally met the Kregel team more than 15 years ago, when we worked together to rebrand the company and redesign their website. They loved the work, and it helped grow their firm over the past few years.

During that growth, Kregel & Company got more focused on specific types of clients and created a new digital process to make accounting and taxes exponentially easier to manage. (As one of their clients, I can attest!) Owner Scott Kregel reached out to fellow agency alum Niki Blaker and me to refresh the company’s brand and website once again.

THE PROCESS: SHOW THE POWER OF COMBINING PERSONAL SERVICE AND PROFESSIONAL TECHNOLOGY

Kregel & Company wanted to retain the refreshing, personalized experience they were known for, while developing a more professional, high-tech look and feel. Niki and I collaborated every step of the way to bring that vision to life.

After analyzing the brand and website analytics, I reworked their messaging and crafted new website content to reflect their new direction. Niki and I also worked closely on the site design to help visitors find the information they need and guide them toward contacting Kregel’s team.

The result? A slick new website that is beautiful and useful, speaks directly to Kregel’s target audience, and helps both the visitors and business reach their goals.

The RESULTS so far

In just the first few weeks after launch, Kregel & Company saw a 72% increase in website traffic. And as for new leads? Traffic to the contact page alone jumped over 60%. We call that a success!

The business and team have grown significantly, and we continue to partner with them to attract new customers who don’t want accounting and taxes to be so, well, taxing!