Brand Messaging

Creating a memorable, effective brand starts with solidifying who you are, who you serve, what problems you help them solve, and what makes you unique. These may seem like simple concepts, but they can be tough to articulate when you spend so much time “inside” your business. Together, we’ll define the foundations of your brand and craft meaningful messaging for your website, marketing, and beyond.

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Specialties

  • Brand strategy

  • Market positioning

  • Messaging creation

  • Voice and tone development

  • Style guides

  • Customer experience design

Content Strategy

It's tempting to just dive in to creating a website or starting a marketing campaign. However, doing so without considering your strategy is like starting a road trip without a map. With my help, we'll work through the process of outlining your company's and customers' objectives, creating useful and usable content that will reach those goals, and building a plan for keeping your content fresh over time.

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Specialties

  • Brand strategy

  • Content audits and recommendations

  • Sitemapping

  • Information architecture

  • Content creation and management

Copywriting

You have a fascinating story, but how do you tell it? Copywriting allows you to convey the value your brand provides in a clear, compelling way. As your resident wordsmith, I'll help you determine what to say and how to say it on your website, app, sales materials, and more.

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Specialties

  • Website and app copy

  • Marketing collateral

  • Sales presentations

  • Whitepapers and e-books

Workshops

You and your team have probably done a lot of thinking about your branding and content. But sometimes, it helps to have an outside expert facilitate the conversation, discuss complex questions, and uncover the answers that are difficult to see when you're "inside" your business. Interactive workshops are the perfect way to get your team involved and create something better together than we each could on our own.

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Specialties

  • Brand strategy and messaging

  • Market positioning

  • Voice and tone development

  • Content analysis

  • Empathy mapping

  • Customer journey mapping

  • Pair sketching