Core Culture Framework

During the Core Culture Workshop, we’ll bring your team together for a 2- to 4-hour facilitated working session, where we’ll uncover the basic elements needed to develop a strong culture, hire and attract the right people, and build a unique brand that stands the test of time.

Potential topics and exercises:

  • Mission / purpose
  • Values
  • Vision

Deliverables:

Core Culture Framework with succinct, well-written descriptions of the elements discussed during the workshop

Brand Basics

The Brand Basics Workshop brings diverse stakeholders from across your organization into one room for a two-part workshop, where we’ll explore the foundational components of a strong brand.

Through this process, your team will become more knowledgeable and confident about your company’s unique position in the marketplace, your ideal target audience, and the key messages that will help convey your story and motivate customers to act.

Potential topics and exercises:

  • Mission / purpose
  • Values
  • Vision
  • Audience personas
  • Brand positioning and key differentiators

Deliverables:

A Brand Basics Guide that includes succinct, well-written descriptions of the elements explored during the workshop

Brand Blueprint

The Brand Blueprint Workshop gathers diverse stakeholders from across your organization into one room for one full-day workshop or two half-day workshops (3-4 hours each).

Through this process, we’ll refine the existing elements of your brand and expand on them to create a complete toolbox that your team can use as a shared foundation for all future marketing, sales, design, writing, and more.

Potential topics:

  • Mission / purpose
  • Values
  • Vision
  • Audience personas
  • Brand positioning and key differentiators
  • Voice and tone
  • Messaging framework / talking points
  • Customer journey mapping
  • Analysis of existing branding and content

Deliverables:

A Brand Blueprint with comprehensive brand and messaging guidelines, plus recommendations for aligning all touchpoints with this refined direction

Customize Your Own

Looking for something a little different? Let’s customize a workshop that will address your unique needs and team dynamics.