The backstory

Kregel & Company is an accounting firm that serves socially conscious, real estate, and professional service businesses. I worked with their team in 2012 during my time at Forty, where we help rebrand the company and redesign their website. They loved the work, and it helped them grow their firm over the past few years.

During that growth, Kregel & Company shifted their positioning a bit to focus on specific types of clients, while incorporating more software into their process to make accounting easier and more efficient. These changes were not being communicated in the company’s branding and website, so owner Scott Kregel reached out to fellow Forty alum Niki Blaker and me to refresh them once again.


Powerful technology made personal

Kregel & Company wanted to retain the refreshing, personalized experience they were known for, while developing a more professional, high-tech look and feel. Niki and I collaborated every step of the way to bring that vision to life.

After analyzing the brand’s messaging and website analytics, I reworked their messaging before crafting new website copy to reflect this new direction. Niki and I also worked closely on the site design to ensure visitors can find the information they need and feel compelled to contact Kregel’s team.

The result? A slick new website that is beautiful and useful, speaks directly to Kregel’s target audience, and helps both the visitors and business reach their goals.

The story so far

The data is still coming in, but in just the first few weeks after launch, Kregel saw a 72% increase in website traffic. And as for new leads? Traffic to the contact page alone has jumped over 60%. We call that a success!