The back story
The team at HiringSolved has developed an incredible software tool that helps recruiters find talent faster. They had grown significantly since launching in 2012 but were still using the first version of their website, which no longer fit their needs. HiringSolved partnered with Melissa Balkon of Strong Design Studios for help designing a new, more robust site, and they reached out to Sidetone for help with content.
Refining messaging and creating a sales-driven site
After working together to define their brand, audience, and messaging, I wrote copy for the entire site to convey the power of HiringSolved, provide useful information and resources to site visitors, and drive people to take action.