ShainaI believe the world doesn’t need more content; it needs better content. As a copywriter and content strategist, I help businesses do exactly that: build meaningful brands and create content that meets their business needs by connecting with their audience’s needs.

Prior to starting Sidetone, I worked with talented agencies (including Forty and Lucid Agency) to provide companies with guidance on branding, user experience design, and communications. Now, I spend my time helping businesses like yours develop future-focused communication and content strategies, as well as write copy to bring those plans to life.

Whether it’s collaborating with clients or volunteering for local non-profits like Ignite Phoenix and AIGA Arizona, I love making the creative community a better place and helping people turn chaotic content into clear communication.